Hena and CO

Your meat, your budget, made simpler

Hena & Co is a digital platform project designed to make buying meat easier in Madagascar.

Our vision is to enable individuals, families and professionals to order our products more easily, at retail or wholesale prices, while receiving clearer information about their origin, quality and price.

Hena & Co also plans to provide tools that help customers monitor their purchases, manage their meat budget and receive benefits through a loyalty programme.

Discover the Hena & Co project: https://henaandco.rise-up-group.com/

A project currently under development

Hena & Co is currently in its design and development phase. The services described on this page represent our vision and the features we intend to make progressively available to customers.

The project will be developed in stages:

• organising production and supply;
• selecting and preparing products;
• establishing hygiene and traceability standards;
• creating the online ordering platform;
• organising order collection and delivery;
• introducing purchase tracking and a loyalty programme;
• studying and developing the Tahiry Hena digital savings feature.

Ordering meat more easily

Hena & Co aims to simplify every stage of buying meat. Customers will be able to view available products, select the quantities they need and submit an order from a phone or computer.

The platform will progressively make it possible to:

• view available meat products;
• see prices and available packaging options;
• choose cuts and quantities;
• order from a phone, tablet or computer;
• select a collection or delivery date;
• review an order summary;
• access previous purchases.

Retail and wholesale pricing

Hena & Co aims to meet the needs of both individual and professional customers.

Retail purchases

Individuals and families will be able to buy quantities suited to their daily, weekly or monthly needs.

Wholesale purchases

Suitable quantities and pricing may be offered to restaurants, hotels, caterers, retailers, canteens, associations and other professional customers.

Wholesale terms may depend on the product, quantity, packaging and delivery location.

Meat from our own product range

Hena & Co is intended to sell meat and products selected or developed under our own responsibility. It will not be an open marketplace where any seller can freely publish products.

This structure will give us greater control over:

• the selection of products offered;
• their origin and traceability;
• their preparation and storage conditions;
• clear and transparent pricing;
• the quality of customer service.

In the future, part of our supply may be connected to the development of Farm by Manjaka and to structured partnerships with professionals who meet our requirements.

Quality, hygiene and traceability

Customer trust depends on product quality and on the clarity of the information provided with each product.

Our vision is based on several commitments:

• knowing and documenting product origins;
• selecting partners who meet our requirements;
• applying strict hygiene standards;
• following proper preparation and storage practices;
• clearly displaying products, quantities and prices;
• gradually improving the traceability of each batch;
• using customer feedback to improve our offer.

Monitoring purchases and managing the meat budget

Hena & Co aims to help each customer better understand and organise the money they spend on meat.

From a personal account, customers will progressively be able to:

• view their order history;
• see weekly or monthly spending;
• review the types and quantities of meat purchased;
• monitor changes in their budget;
• prepare future purchases;
• view or download order receipts.

Understanding consumption more clearly

In addition to financial monitoring, Hena & Co may provide an indicative summary of the quantities and categories of meat purchased over a selected period.

Customers may be able to view:

• the total quantity purchased;
• how frequently they place orders;
• purchases by product category;
• changes in their buying habits;
• general nutritional information about products.

These tools will be provided for information and planning purposes. They will not replace advice from a doctor or qualified nutrition professional.

Tahiry Hena, savings dedicated to meat purchases

Tahiry Hena is a future feature currently under consideration. It would enable customers to gradually build a reserve dedicated to purchases from Hena & Co.

The proposed operation is simple:

• the customer sets a savings or budget goal;
• money is gradually added to the reserve;
• the available balance is displayed in the personal account;
• the balance is used to pay for Hena & Co orders;
• the customer can review deposit and usage history.

For example, a family could prepare its monthly meat budget in advance or gradually save for a family event.

Before launch, Tahiry Hena’s technical, legal and financial operation will need to be assessed and secured to protect users’ funds and personal data.

A customer loyalty programme

Hena & Co wants to reward customers who regularly place their trust in us.

The future loyalty programme may allow customers to:

• earn points on eligible purchases;
• receive discounts or other benefits;
• receive offers adapted to their buying habits;
• access offers reserved for loyal customers;
• view their points and benefits from their account.

Services for families and professionals

For individuals and families

• simple orders adapted to the family budget;
• retail purchases;
• purchase history and expense tracking;
• advance purchase planning;
• a loyalty programme;
• the future Tahiry Hena savings feature.

For professionals

• wholesale orders;
• suitable quantities and packaging;
• professional order history;
• preparation of recurring orders;
• organised collection or delivery;
• direct discussions based on professional requirements.

Structured and useful partnerships

Although Hena & Co will sell only its own product range, the project remains open to partnerships that improve product quality, production and distribution.

We are particularly interested in working with:

• farmers and farms that meet our requirements;
• veterinarians and livestock technicians;
• meat-processing professionals;
• packaging and equipment suppliers;
• cold-storage and cold-chain specialists;
• delivery companies;
• restaurants, hotels, caterers and retailers;
• technology and financial partners.

Each partnership should help strengthen quality, hygiene, traceability, product availability or customer service.

Our vision for Madagascar

Hena & Co aims to make buying meat simpler, more transparent and better organised in Madagascar.

Our objective is to gradually build a service where customers can order products, understand their origin, monitor their spending, prepare their budget and build a lasting relationship with a trusted brand.

By connecting production, technology, traceability and suitable financial services, Hena & Co aims to create a new meat-buying experience adapted to the realities of Malagasy families and professionals.

Follow the development of Hena & Co at https://henaandco.rise-up-group.com/