About Rise Up Group
From ideas to solutions, let’s build Madagascar’s future
Rise Up Group is a Malagasy entrepreneurial initiative that is progressively developing projects connecting technology, livestock farming and food.
Our objective is to transform ideas into practical, modern solutions adapted to the realities of Madagascar.
Through our projects, we aim to use technology to improve business management, test new methods under real conditions and give customers easier access to quality products and services.
Who are we?
Rise Up Group brings together entrepreneurial projects designed to address real needs in Madagascar.
Our approach is to identify a problem, design an appropriate solution, start on a small scale, test how it works and then improve it progressively using the results obtained.
Several of our projects are still in pilot, testing or development phases. We work towards a long-term vision while remaining transparent about the current progress of each project.
Our story
Rise Up Group was created from a desire to combine technology and entrepreneurship to build solutions that contribute to Madagascar’s development.
The journey began with a question about pig farming: how can farmers monitor their animals more effectively, control expenses, improve performance and make decisions using reliable information?
This led to the creation of PigMetric, followed by the development of Farm by Manjaka as a pilot farm where farming methods can be tested under real conditions.
Hena & Co completes this vision by preparing a new way to order meat and manage and monitor meat purchases.
Our mission
Our mission is to develop digital solutions and entrepreneurial projects that improve organisation, production and access to services.
We particularly aim to:
- make technology useful and accessible;
- progressively modernise management methods;
- improve activity monitoring and traceability;
- encourage decisions based on reliable data;
- develop projects adapted to local realities;
- create economic and social value in Madagascar.
Our vision
Our vision is to progressively build an ecosystem of modern, responsible and complementary businesses.
This ecosystem should connect several stages of the same value chain:
- managing activities through technology;
- testing methods under real conditions;
- organising production more effectively;
- improving quality and traceability;
- making products easier to market;
- providing customers with a better experience.
Our ambition is to demonstrate that innovative and effective solutions adapted to local needs can be developed in Madagascar.
An ecosystem of complementary projects
The projects developed by Rise Up Group are not isolated. They are designed to work together and address different stages of the same process.
PigMetric: managing and understanding livestock farming
PigMetric is a digital solution dedicated to pig farm management.
It centralises animal monitoring, weighing, feed, health, reproduction, expenses and farm performance.
PigMetric is currently available as a pilot version and continues to evolve according to needs observed under real farming conditions.
Farm by Manjaka: testing under real conditions
Farm by Manjaka is a pilot pig farm currently in its testing phase.
Its vision is to develop a modern, responsible and digital farming model in Madagascar, using data and technology to improve animal monitoring, feeding, health, production costs and traceability.
The farm also provides a real testing environment for improving PigMetric.
Hena & Co: making meat purchases easier
Hena & Co is a digital platform project currently under development.
Its objective is to allow individuals, families and professionals to order our products more easily at retail or wholesale prices.
The planned platform also includes purchase tracking, meat-budget management, a loyalty programme and, subject to a feasibility assessment, the Tahiry Hena digital savings feature.
A connected chain, from data to the customer
Together, PigMetric, Farm by Manjaka and Hena & Co are progressively forming a connected chain:
- PigMetric provides the digital tools needed to record, monitor and analyse data.
- Farm by Manjaka applies and tests farming methods under real conditions.
- Hena & Co is preparing a solution to simplify product marketing and purchasing.
This complementary approach should improve production management, strengthen traceability and create better customer relationships.
How we work
Rise Up Group follows a progressive development method. We prefer to begin with a pilot phase, measure results and improve each project before moving to a larger scale.
- identify a real problem;
- understand the needs of future users;
- design a simple initial solution;
- test the solution under real conditions;
- collect and analyse results;
- correct the difficulties encountered;
- progressively develop the project.
This method helps us reduce risk and build solutions that are genuinely adapted to local conditions.
Our values
Useful innovation
We use technology when it provides a practical and measurable solution to a real problem.
Responsibility
We aim to develop our activities while considering their economic, social, health and environmental impact.
Transparency
We clearly present the current status of our projects, their objectives and the stages still required for their development.
Quality
We continuously work to improve our products, methods and services.
Continuous learning
Every test, challenge and result is an opportunity to learn and progress.
Local adaptation
Our solutions are designed according to the economic, technical and social realities of Madagascar.
The founder
Manjaka Ratolojanahary is an electronics engineer who graduated from the École Supérieure Polytechnique d’Antananarivo in 2015. He has worked as a web developer since 2017 and became an entrepreneur in 2026.
His background combines technical skills, experience in developing digital solutions and a desire to create projects that address practical needs in Madagascar.
Through Rise Up Group, he aims to use technology, analysis and innovation to develop projects that create value in Madagascar.
Building with partners
Developing sustainable solutions requires complementary skills, experience and resources.
Rise Up Group is interested in collaborating with:
- entrepreneurs and companies that share our vision;
- farmers and producer organisations;
- veterinarians and livestock technicians;
- feed and equipment suppliers;
- processing and distribution professionals;
- training and research institutions;
- technology partners;
- financial institutions and development partners;
- investors interested in projects with a positive impact.
We prioritise useful and balanced partnerships based on a shared long-term vision.
Our commitment
Rise Up Group is still being built. Some projects are being tested, others are under development and several planned features represent our future vision.
Our commitment is to work seriously, measure results, acknowledge challenges and progressively improve each solution.
We do not only want to announce ambitious ideas. We want to build, test and demonstrate the practical value of our projects.
Let’s build the future together
Rise Up Group believes in the potential of Madagascar, its entrepreneurs, producers and talent.
By connecting technology, livestock farming and food, we aim to contribute to the creation of modern, responsible and sustainable solutions.
If you share this vision, you can follow our projects, test our solutions or discuss potential collaboration with us.